by Adam Holden-Bache | Mar 17, 2022 | Ecommerce
Whether your brand utilizes ads, social or SEO, user-generated content should be included in your marketing strategy. Read the top 3 reasons why UGC is the secret sauce to sustainable ecommerce success.
by Adam Holden-Bache | Feb 24, 2022 | CES, Crowdfunding, Ecommerce, Product Development
Want to know how to prepare for a trade show exhibit? The key to success is all in preparation. Begin planning your exhibit at least 3-6 months before the show and make sure you have the logistics nailed down.
by Adam Holden-Bache | Feb 10, 2022 | Ecommerce
Known to contribute additional revenue and repeat purchases, automated emails are easy ways to welcome, engage and follow-up with shoppers. Read about the top 5 types of email marketing automation series you can adopt for your ecommerce business.
by Adam Holden-Bache | Feb 3, 2022 | Crowdfunding, Ecommerce, Post Crowdfunding Marketing
Positive reviews are priceless, especially to ecommerce companies. Not only are they social proof about your product, but they’re marketing material you can incorporate into your overall communication strategy. Discover these five tips for making the most of customer feedback.Â
by Adam Holden-Bache | Feb 3, 2022 | Crowdfunding
Every creator wants to be successful. If they didn’t, they wouldn’t be crowdfunding. But not all projects or ideas are created equal. It’s true, crowdfunding can act as a great equalizer, giving entrepreneurs and small teams a chance to achieve success. Look for these warning signs that your campaign isn’t ready to launch.
by Adam Holden-Bache | Jan 27, 2022 | Ecommerce, Post Crowdfunding Marketing
In 2022, successful ecommerce companies are doing more than launching a website to sell a great product at a reasonable price. Read the top 3 trends direct-to-consumer brands are embracing in the new year to gain more customers and outshine the competition.
by Adam Holden-Bache | Jan 25, 2022 | Crowdfunding
Crowdfunding continues to be a viable means to test the market validity of an idea while raising the capital needed to bring that idea to life. But, crowdfunding continues to change, and successful creators will need to pay attention to the latest crowdfunding trends for 2022 if they want to win.
by Adam Holden-Bache | Jan 18, 2022 | Crowdfunding, Ecommerce, Post Crowdfunding Marketing
Why maximize space? Competing brands and short attention spans mean there’s the option to stand out and SHOUT your design… albeit thoughtfully. In this two-part ‘22 trends series, we first advocated why minimalism works. Now, discover how embracing more design choices and breaking more design rules may elevate, embolden or even enlighten your marketing message.
by Adam Holden-Bache | Jan 17, 2022 | CES, Crowdfunding, Product Development
The world’s largest tech show, CES, returned in person in abbreviated form, but vibrant environment prevailed.
The quality of innovation exhibited did not suffer a bit. It even felt enhanced, given the 2-year span since the last in-person show.
by Adam Holden-Bache | Jan 13, 2022 | Crowdfunding
While it may feel like email hasn’t changed much over the years, it remains the most effective marketing channel for nearly all digital marketers, including those in crowdfunding. 2021 brought some unexpected changes, mostly due to the Apple Mail Privacy Policy, but other changes are taking place as well.