The campaign video is an important part of any successful Kickstarter campaign. How can you make an amazing video? And how long should it be? Read on for tips and tricks to catch your audience from the opening frame.
To market test, or not to market test? That is the question. No one is questioning whether it’s important to gain market validation before hitting launch on your campaign. The question is how do you do it, and what exactly can you expect to learn? The answers aren’t as clear-cut as you might think.
In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with Randall Thompson, creator of Dugout Mugs. He’s taken his idea from concept to reality, creating a multimillion-dollar ecommerce business.
Launching a product, whether on Kickstarter or Indiegogo, requires capturing your target audience, but how do you know if your Facebook advertising returns are on par with your competitors? Enventys Partners looked at our industry data from 2020 to 2021 to tell you how crowdfunding campaigns are succeeding and what’s making them rise to the top.
Crowdfunding has changed over the past few years, and it’s harder than ever to compete in the space without a little extra help. Should you decide to partner with an agency, here’s what you should consider when shopping around.
“I think the most rewarding aspect is that the apparel that I’ve developed through Kinflyte is helping women and different people who are in need of more support.”
In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with Nick Hamburger, co-founder of Quevos. In 2019, the Quevos campaign raised $71,786, and in 2021 the team inked a deal with Daniel Lubetzky on Shark Tank.
Having a big idea is just the beginning. Most people will have several actionable ideas in their lifetime, but the difference between whether those ideas become profitable depends on protection, perseverance and sometimes a little luck. Today, on World IP Day, we’re digging into how you can protect your ideas and chatting with Josh Malone, policy director for US Inventor, and inventor of Bunch O Balloons.
Whether you’re just starting out, or you’re a seasoned inventor, it’s always helpful to expand your education by reading industry books. This World Book Day, Enventys Partners President, Roy Morejon, suggests the top five books he thinks every inventor should read.
Crowdfunding campaigns provide a great opportunity for emerging brands to build a community of enthusiastic supporters quickly. But because crowdfunding is risky, it’s important to nurture your backer community with regular, transparent updates. From launch day through product delivery, keep your backers informed of your progress. How you do this will determine your credibility and set you up for success (or failure) long after the campaign is over.
