Using PPC to Find Early-Adopters
Your product is new. It’s cutting edge. It’s better than sliced bread. It’s SHINY! But how do you find early-adopter customers? Early Adopter: a person who starts using a product or technology as soon as it becomes available. Rolling out a new product is a difficult...
Should You Pursue Indiegogo’s InDemand Platform Once Your Crowdfunding Project Ends?
Congratulations! You’ve worked hard during your crowdfunding campaign, and as things begin to wrap up, you may be wondering, “now what?” Planning, pitching and selling a crowdfunding campaign is no easy feat. If your project is successful and you continue to draw...
How to Get Started with Public Relations for a Startup
It doesn’t matter if you have a tech product, a lifestyle product or are trying to jumpstart your company that helps animals find a home- public relations is one of the keys to success when it comes to startups. Businesses that are able to gain attention from the...
Top 5 Marketing Podcasts
Over the past couple of years, marketing podcasts have become increasingly popular. More and more people are moving away from online articles and turning to downloadable audio shows to learn more about a certain industry or breaking news. To help make commutes, plane...
Jerry Maguire’s Best Google AdWords Tips
As Jerry Maguire said twenty years ago, “So this is the world, and there are almost six billion people on it. When I was a kid, there were three. It’s hard to keep up.” The world of pay-per-click changes quickly, as Google rolls out new changes to their...
No Excuses – Why Your Ads Need a Mobile-Friendly Site
Facts are facts. Over 6.8 billion people use mobile phones – roughly 87% of the world’s population 80% of Internet users own a smartphone More than 50% of the searches being done are happening on mobile devices 67% of consumers are willing to buy a product or use a...
Post-Crowdfunding Campaign Ecommerce Tips
You did it. The ultimate success. Backers everywhere have become a part of your journey, your mission, and your dream to help bring your idea into the world. A successful crowdfunding campaign feels like a win-win situation in which both you and your backers feel an...
Facebook Advertising and Your Crowdfunding Project
Since studies have shown that 51% of Facebook users say they’re more likely to buy a product after becoming a fan of the product’s Facebook page, getting that fanbase established from the beginning is an essential part of getting your project funded.
