Meet Your Match: Keyword Types on AdWords
When you start a PPC campaign on the AdWords platform, it’s easy to get overwhelmed by the choices, particularly when it comes to keyword types. It’s almost like being on a dating site! Will a broad match keyword deliver what you want or are you going to deal with a...
How to Avoid Fake Reviews
Astroturfing is the act of posting fake reviews for a company to either better their reputation or diminish the reputation of their competitors. Back in October of 2015, Amazon took action and filed a lawsuit against more than 1,000 people posting fake reviews on...
8 PR Trends in the Crowdfunding Industry
Not many communications professionals or public relations pros can say that they’ve tried their hand at pitching or marketing for the crowdfunding industry. At Enventys Partners, our PR team has put a lot of research into both industries and have observed some PR...
SEO and Simple Website Audits
The process of launching a website is filled with checks and double-checks, making sure that every part of your online presence is optimized and ready to go. However, sites will undergo a number of changes during their lifetime, from simple text updates to major...
5 Steps for Preparing a Crowdfunding Project
Now that you have your million dollar idea (fingers crossed), it’s time to begin preparation. Starting a new project can seem daunting, and turning an idea into a reality is no easy task. The key to a successful crowdfunding campaign is to prepare for what is to come, one step at a time.
5 Traits of an Entrepreneurial Mindset
I have worked with countless entrepreneurs over the past few years. Their businesses varied from pharmacies and boutique shops to restaurants and start-up consulting firms. Working one-on-one with entrepreneurs had a tremendous influence on my work ethic as a public...
Kickstarter Hits 100,000 Successful Crowdfunding Projects
Big news in the crowdfunding world – Kickstarter hit 100,000 successful projects on February 8, 2016! Kickstarter launched in April 28, 2009, and since then the platform has significantly influenced the crowdfunding industry. What began as a way to help artists,...
Email Dos and Don’ts for Startups
You’ve seen this list a thousand times — the top dos and don’ts of email communication. Most articles offer general guidelines that any size organization can apply. But the dos and don’ts of email communication are not a “one size fits all” category; startups go by...