Wood is an underrated prototyping material. It is ubiquitous in the building industry, and while it doesn’t show up in consumer goods all that often, it is a great material for building prototypes of all kinds.
A strong public relations strategy is valuable when launching a crowdfunding campaign. As an expert in public relations for crowdfunding, we know the ‘do’s and dont’s’ to land coverage in top outlets and maintain relationships with journalists and outlets to help you earn press. Here are 5 of our tips to help craft your PR plan.
Creating ads that capture attention, and convince people to open their wallets isn’t easy. If it were, everyone would be doing it successfully. To achieve a high return on ad spend, you’ll need to learn from others and think creatively to use your available assets to tell a compelling story.
Email marketing plays a huge role in determining the success of a crowdfunding campaign. Effective email marketing turns leads into backers and backers into loyal fans. Learn how we recommend generating those leads and converting them into backers.
Crowdfunding campaigns are a unique way to launch a product or start a business. You’re inviting “the crowd” to come alongside you on your journey. How you tell the story of your product, and yourself, can lure backers in and make them want to support your project.
While making the sale is always a good thing, maintaining brand loyalty keeps customers coming back again and again. Unfortunately, it’s getting harder to get repeat customers these days because of an increasingly competitive landscape. In order to turn one-time customers into brand loyalists, check out these tips.
In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with Jim Cooper, co-founder of DorsiFLEX. In 2021, the DorsiFLEX campaign raised $97,926.
If your prototype needs to move to work, electric motors can provide clean, inexpensive, and efficient power for devices in many applications. However, choosing the right one is vital. In part 2 of this series, discover the three types of electric motors and the best time to use each when prototyping.
Kickstarter and Indiegogo are “rewards-based” crowdfunding platforms, meaning creators offer tangible rewards, or products, in exchange for money they’ll use to bring the product to life. What you offer, and at what price, can encourage or detract potential backers. To make sure you do it right, read Enventys Partners’ top five tips for structuring your rewards.
When designing a new product, there comes a point at which the design has to move from paper (or computer screen) to something tangible. It’s a process full of big steps. It’s often expensive, too. Here’s why you should consider additive manufacturing for your next product, and 5 benefits to keep in mind.
