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Fact vs. Myth: Kickstarter and Indiegogo

Fact vs. Myth: Kickstarter and Indiegogo

There is so much information on the internet regarding crowdfunding, especially surrounding Kickstarter and Indiegogo. Unfortunately, sometimes it’s difficult to piece together what’s a fact and what’s a myth. We’re breaking down all the information with the eight Kickstarter and Indiegogo facts and myths.

Celebrating Success: Mobile Pixels Inc.

Celebrating Success: Mobile Pixels Inc.

In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with Jack Yao, co-founder of Mobile Pixels Inc. Since 2018, the Mobile Pixels Inc. team has launched three crowdfunding campaigns, each raising more than $1 million.

Should You Market Test Before Launching a Product?

Should You Market Test Before Launching a Product?

To market test, or not to market test? That is the question. No one is questioning whether it’s important to gain market validation before hitting launch on your campaign. The question is how do you do it, and what exactly can you expect to learn? The answers aren’t as clear-cut as you might think.

Celebrating Success: Dugout Mugs

Celebrating Success: Dugout Mugs

In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with Randall Thompson, creator of Dugout Mugs. He’s taken his idea from concept to reality, creating a multimillion-dollar ecommerce business.

Understanding Facebook Advertising Attribution Loss

Understanding Facebook Advertising Attribution Loss

Advertising your business on Facebook? Understanding how changes in privacy settings and customer behavior affects tracking for your advertising campaigns is tricky. That’s why we set out to help our clients get a fuller picture of their investments. Learn why your dashboard might not be giving you the full picture, and how to get a more accurate ROAS figure.

Celebrating Success: NatureDry LOFT

Celebrating Success: NatureDry LOFT

In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with James Kelly, co-founder of Woolly Clothing Company. In 2021, the NatureDry LOFT campaign raised $336,573.

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