Crowdfunding has changed over the past few years, and it’s harder than ever to compete in the space without a little extra help. Should you decide to partner with an agency, here’s what you should consider when shopping around.
“I think the most rewarding aspect is that the apparel that I’ve developed through Kinflyte is helping women and different people who are in need of more support.”
When sending marketing emails, what’s the optimum frequency? Does it depend on your business or are there some hard and fast rules? Eight Mailchimp Pro Partners offer their expert advice when deciding how often you should fire off emails to your subscribers’ inbox.
The outdoor equipment industry is booming, especially on Kickstarter and Indiegogo. If you have an outdoor product idea and hope to launch it through crowdfunding, follow these tips to ensure you stand out from the competition and execute a successful campaign.
Reaching potential and current customers with ads is important, but advertising has changed a lot in recent years. Dynamic Ads are a beneficial way to discover what will work and perform best for your advertising campaign.
No matter what your email marketing goals are, yes, there are things you should do in order to grow in the right direction. However, knowing what NOT to do when launching an email campaign is helpful, too. To achieve targeted and sustainable results, eight Mailchimp Pro Partners share their top “don’ts” for any successful email marketing campaign.
In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with Nick Hamburger, co-founder of Quevos. In 2019, the Quevos campaign raised $71,786, and in 2021 the team inked a deal with Daniel Lubetzky on Shark Tank.
For crowdfunding campaigns, email marketing is a great channel to inform, educate and—if done well—convert your leads to backers. Enventys Partners shares the top 10 email marketing commandments that will take your Kickstarter or Indiegogo campaign to the next level.
Crowdfunding campaigns provide a great opportunity for emerging brands to build a community of enthusiastic supporters quickly. But because crowdfunding is risky, it’s important to nurture your backer community with regular, transparent updates. From launch day through product delivery, keep your backers informed of your progress. How you do this will determine your credibility and set you up for success (or failure) long after the campaign is over.
“There are always new problems that you’re uncovering, and I think that’s the joy. Your job as an entrepreneur is to make the red lights into green lights, and just figure out how to fix things and make the ship keep moving.”
