The holiday season can be the busiest time of the year for many businesses, often bringing a major boost in sales. With the peak season just around the corner, it’s time to start planning your ecommerce holiday marketing strategy.
One of the more elusive accomplishments when it comes to selling on Amazon revolves around earning repeat customers. From understanding how to attract recurring customers, to accurately measuring the efficacy of your Amazon marketing efforts, attracting these high-quality customers is an aspect of selling on Amazon that is still shrouded in mystery for a few reasons.
In addition to influencing your bottom line from a customer retention and repeat customer standpoint, your packaging can also directly financially influence your bottom line. When creating your packaging, you also need to understand FBA fees if you’re not shipping your Amazon products on your own. The size of your packaging and product could influence if you’re paying $1 or $3 for Amazon to store your product. In this example, a savings of $2 per product could vastly help or hurt your profit margins.
After a successful Kickstarter or Indiegogo campaign, there are quite a few long-term options for selling your product. If direct-to-consumer isn’t right for you, crowdfunders also see big returns from selling their product wholesale, or even working with distributors.
Amazon offers a few targeting options, but recently the platform introduced product targeting, a different way of telling Amazon who should see your ads. Below, you’ll find a quick intro to Amazon ads, along with a more in-depth look at how to use product targeting.
Adding high-quality photos and videos to your Amazon is critical to successful sales. However, there is a right and wrong way to add this type of content to your listing.
We’ve learned a thing or two about what it takes to successfully run an ecommerce business, so we’ve compiled some of the questions we get asked most frequently into one place.
Entrepreneurs who want to keep successfully marketing their inventions must learn to communicate with their target audience in ways that audience is already communicating.
Once your successful crowdfunding project comes to an end, there are a variety of avenues you can take to grow your business.
Selling on Amazon is not a “set it and forget it” type of platform. It requires a thoughtful strategy and daily management.
