Ecommerce Case Study
PowerX Energy Suite
Manuel Schönfeld, creator of PowerX came to us for full-service support with his crowdfunding campaign. His technology, the PowerX energy suite is a system of three sensors that provide 360° insight into water and energy usage. Schönfeld wanted to introduce his technology to a community of early adopters of innovative technologies and believed Kickstarter provided the ideal platform for launch.
The Background
Manuel Schönfeld, creator of PowerX came to us for full-service support with his crowdfunding campaign. His technology, the PowerX energy suite is a system of three sensors that provide 360° insight into water and energy usage. Schönfeld wanted to introduce his technology to a community of early adopters of innovative technologies and believed Kickstarter provided the ideal platform for launch.
“Our Facebook Advertising team launched an advertising campaign to pinpoint custom and interest-based audiences. The campaign also used lookalike audiences and optimized for conversions in both pre-launch and the live campaign”