4 Kinds of Affiliate Marketing Channels
Affiliate marketing is when a company compensates third-party publishers to generate leads for the company’s line of business. The publishers are called affiliates, and the commission fee incentivizes them to promote the company. Below are the most common channels an affiliate can advertise.
1. Social Media Influencers
Influencer affiliate campaigns are popular on Instagram in which brands partner with those who are seen as experts in their particular niches.
Depending on the contact, influencers can post and review the product with photos, run the brand’s account for a day, film a live video explaining the product, or do whatever else makes sense for both the company’s and influencer’s brands.
While an influencer might have their own branding and aesthetic, it’s important to add your brand’s elements to ensure the influencer’s audience can later recall and recognize your brand.
2. Bloggers
The blogger samples the product and then writes a comprehensive review that promotes the brand in a compelling way, driving traffic back to the seller’s site.
The blogger is awarded for spreading the word about the product and improving the seller’s sales.
With the ability to rank organically in search engine queries, bloggers excel at increasing an ecommerce brand’s conversions.
3. Paid Search-Focused Microsites
Developing and monetizing microsites can also help an ecommerce brand generate leads and sales.
In affiliate marketing, brand sites are advertised within a partner site or on the sponsored listings of a search engine.
Due to their simple and straightforward call to action, microsites lead to increased conversions since they offer more focused, relevant content to a specific audience.
4. Email Lists
Email marketing is still a viable source of affiliate marketing income despite its older origins.
Some affiliates have their own email lists while others leverage newsletters to promote the seller’s products and earn a commission after a customer makes a purchase from that funnel.
They use their various campaigns to collect email addresses over time, then send out emails regarding the products they are promoting.
