Monkee Mount
After a successful Kickstarter campaign for their hands-free massage gun holder, Monkee Mount re-engaged Enventys Partners to handle ongoing digital marketing and growth strategy for ecommerce launch. Building on the existing relationship, Enventys leveraged specialized skills in engaging audiences and amplifying awareness as Monkee Mount graduated to post-campaign ecommerce.
Amount Raised
Backers
Funded
Our Approach
After the end of the Monkee Mount crowdfunding project, our team was tasked with garnering “pre-order” purchases through a 4-6 week lead time on the product.
We approached this in-demand campaign using a variety of methods.
The most notable way we attracted pre-order purchases was with a testimonial from an olympian. Our team utilized a compelling review quote and image of the athlete with the product throughout every marketing channel including the website, ads, email marketing and social media.
We also tapped into Monkee Mount’s Kickstarter and Indiegogo lists with email marketing to generate more upsells from previous customers. Our team highlighted accessories including a Squat Rack attachment and a 2-pack of the massage gun holder to encourage bigger purchase orders.
Traditionally, ecommerce pre-order phases don’t do well. However, Monkee Mount’s was an exception to this rule. The positive results have made the team excited to fully launch with sale orders
The Results
So far, Monkee Mount’s ecommerce campaign has been a success in generating a healthy amount of pre-sale purchases.
As with Monkee Mount’s crowdfunding campaign, the best performing ad to date in the ecommcerce phase included the olympian’s testimonial.
Additionally, since introducing the attachment accessory and price-saving bundle, the team’s been able to increase Monkee Mount’s average order value.
And despite pre-order campaigns frequently underperforming, Enventys Partners has seen a 2x ROAS already after just a few weeks!
We credit the early success of Monkee Mount’s ecommerce campaign to its strong branding involving a modern website, cohesive marketing channels, and an exciting celebrity cameo.
