Social media has had a profound effect on the world in a short time, by connecting people and companies in new and exciting ways. Now social media is making an impact on e-commerce.
Professionals in the e-commerce industry have seen a shift towards social sharing in the past few years. Not only are we seeing website traffic increase, but visitors coming from social networks are buying. According to Forrester, online retail sales are anticipated to grow 10 percent a year for the next five years, accounting for 53 percent of all U.S retail sales by 2014.
Here are some statistics from a recent infographic by AddShoppers.
Assisted Revenue Per Share
Example – “Someone tweets a product and then places an order”
- Twitter – $26.12
- Facebook – $16.31
- Email – $13.58
- Want – $10.21
- Google Plus – $4.71
- Facebook “Like” – $4.56
- Stumble Upon – $4.30
- Kaboodle – $3.60
Incremental Revenue Per Click
Example – “Someone sees a tweet, clicks link, then places an order”
- Want – $0.95
- Facebook “Like” – $0.82
- Twitter – $0.67
- Email – $0.54
- Facebook – $0.41
- Google + – $0.31
- Kaboodle – $0.09
- Stumble Upon – $0.03
Who is Sharing
- 13-17
- Men – 5.21%
- Women – 6.97%
- 18-24
- Men – 7.47%
- Women – 13.54%
- 25-34
- Men – 10.76%
- Women – 17.19%
- 35-44
- Men – 12.5%
- Women – 7.81%
- 45-54
- Men – 6.42%
- Women – 6.08%
- 55+
- Men – 2.95%
- Women – 3.12%
Sharing Revenue By Browser
- Google Chrome – 36.61%
- Internet Explorer – 21.75%
- Mozilla Firefox – 16. 75%
- Safari – 8.24%
Sharing By Device
- Tablet – 4.5%
- Mobile – 3.21%
- Desktop – 92.29%
The Average Sharer
- Uses Google Chrome
- On A PC
- Female
- Is 25-34
- Average Order Value – $158
- Klout Score – 19
If you are a business driven by e-commerce, these numbers are hard to ignore. Setting up a strong social media marketing program and protecting your brand should become priorities. Study these statistics when promoting your product to see what’s working, but make sure to assess and adjust your own strategies accordingly.
