Scorpion Pack
The Scorpion Pack team leveraged crowdfunding to launch their new tactical lumbar pack, bringing it to a wider audience beyond their existing follower base. Featuring ample storage and a customizable M.O.L.L.E. system, the pack put a rugged spin on waist packs. With an established brand but seeking to propel a new product line, Scorpion Pack partnered with Enventys to execute a targeted campaign showcasing the unique advantages of their tactical waist pack and attracting new tactical gear enthusiasts.
Amount Raised
Backers
Funded
The Background
The Scorpion Pack team came to us to help launch their tactical lumbar waist pack.
Already an established brand with a bit of a following, crowdfunding served as a way to reach new customers and raise funds to support the launch of this new product offering.
The product tapped into the growing popularity of fanny packs, but in a way that resonated with the outdoorsman. These aren’t your mom’s fanny pack from the 80s. These rugged lumbar packs feature enough storage to carry the essentials and a M.O.L.L.E system to customize and outfit the pack according to individualized needs.
Our Approach
We started marketing this product with a thorough prelaunch to drum up interest ahead of the launch.
During this time, we encouraged would-be backers to reserve their unit and place a small deposit. We received an overwhelming response with this approach which gave both teams encouragement as we headed into launch day.
This client was very conscious of maintaining a high return on investment with this campaign, and as such chose not to pay for a variety of promotional services many campaigns use. Instead, they enlisted ProductHype for a feature and focused their spending on advertising.
During the campaign, the client expressed concern about not knowing how many of each colorway was needed for initial manufacturing orders. We crafted a survey and sent it in a backer update to help gather that information before the end of the campaign.
The Results
Scorpion Pack raised $123,395 in 40 days.
Our strong pre-launch efforts helped the campaign surpass its funding goal in 5 hours and our advertising efforts maintained a greater than 2x ROAS.
Kickstarter also highlighted the campaign as a “Project We Love.”
