Shelfy
The Shelfy campaign surpassed it’s €50,000 campaign goal on the first day.
Amount Raised
Backers
Funded
The Background
The Vitesy team came to Enventys Partners to market their smart device for refrigerators.
The campaign for Shelfy was the company’s fourth, and the team brought a strong brand personality and community with them. With a background in air purification, Vitesy took their technology to refrigerators to combat food waste.
Our Approach
Our team took an aggressive approach in advertising, promotion and public relations to help the Vitesy team quickly surpass their funding goal.
Despite setting a higher than recommended target funding goal, our team leveraged our master backer database to create audiences we were confident would convert.
Our public relations team curated a highly-targeted media list and researched contacts at the Vitesy team’s top media targets.
The Results
Shelfy raised more than $400,000 in 35 days.
An exclusive launch day feature in our ProductHype newsletter was a success, raising $21,000 by itself. Our advertising team saw a 2.71 adjusted return on advertising spend.
On the public relations side, our team earned two dozen press hits and generated interest from several other journalists for reviews.